AG Integrate Copywriting

Brief

Addleshaw Goddard is a premium international business Law firm with offices in the UK, Asia and GCC. In 2015 Addleshaw Goddard launched it's very own flexible resourcing model. We were briefed to produce an article for the Inhouse Lawyer magazine which aimed to showcase the great accomplishments that AG Integrate has achieved alongside some real-life stories. Secondly. we were briefed to produce four guides for stakeholders within the AG model.

Solution 

The process began with in-depth research into the business model, discussions with the client around tone, and information gathering regarding the publication and competitor offerings. Working alongside the resourcing and marketing team, we produced five carefully crafted pieces of work. 

The article was part of an overhaul of AG Integrate’s written material, and the process helped them develop the right tone of voice for their marketing literature.

Result 

Ensuring that all stakeholders were happy, the brief was accomplished on time and to match our own and the clients very high standard. The articles were published in the In-House Lawyer magazine. 

“We recently worked with ib3 on a copywriting project. They were proactive and very responsive – especially as we were working on tight deadlines.

They took the time to really understand what we wanted and produced excellent results.

We’d definitely use ib3 again.”

Gun Judge, Head of AG Integrate.