Branding

Case Study: Clinicare

The Brief

Moving to new premises Clinicare required a sympathetic rebrand to provide a fresh modern identity.

The Solution

The identity was designed to match the core values of Clinicare. Using the existing brand colours of black white and silver we created a new logo that provided a balance between white and blue creating a strong “care” message to reflect the business sector that they work in. This also incorporated a silver marque that could be used on products. The logo included their tag line Excellence in Hygiene.

The Result

Fantastic new signage featuring the new logo was highly visible on the new building. The new identity continued across a new product catalogue, corporate stationery and all marketing materials. This new identity elevated Clinicare as a major player in the care sector.