Branding

Case Study: Clinicare logo

The Brief

Moving into new purpose built offices and warehousing was the catalyst for a complete company rebrand and new visual style.

Looking to move from a small niche company to a major supplier to the healthcare sector the rebrand was a significant first step on their journey.

The Solution

Our first consideration was to understand the belief, values and message that the new brand was to convey. A brand workshop with all senior staff gave us a great insight of what was required.

The final logo contained a number of intrinsic features. Designed to match the core values of Clinicare. Using the existing brand colours of black white and silver we created a new logo that provided a balance between white and blue creating a strong “care” message to encapsulate the sector that they work in. This also incorporated a silver marque that could be used on products. The logo included their tag line Excellence in Hygiene.

The Result

The new brand represents a modern visual style that is he foundation for the expected growth. A much stronger connection to their target market has been established, and the new visual style has been been incorporated across website, brochures, signage and all promotional material.