Case Study: H+H Celcon
H+H Products can be used to build many types of industrial & commercial buildings. However they required a brochure to illustrate their products and applications with a simple vehicle to make it available in builders merchants.
Counter space is at a premium on Merchant’s counters, so size does matter. We felt that an A5 brochure with a POS stand for display would the most appropriate and popular size.
The final design was crucial. It had to be visually appealing and provide information that would be both informative and educational for the reader.
The 32 page brochure was designed with space in mind. A clear Contents page and Introduction immediately informed of the brochure content.
Information through illustrations and product images provided important, product, application and regulation details
The H+H tag line “Build with ease” described how successful this brochure is.
Easy to read and easy to keep and refer to.
Its popularity meant it was made available in many Merchants and also as a download on the H+H website.
“Anytime I need something. I turn to the great teams at ib3. Their experience of the construction industry means that they know exactly what works."
H+H Marketing Manager