The Brief

BASF were introducing the new insulation product Walltite to the UK construction market. Following a competitive pitch process ib3 were awarded the contract to increase brand awareness and deliver a steady stream of sales enquiries for the sales team.

The Solution

A detailed evaluation of all UK construction media undertaken. Print/digital media content, circulation, readership and distribution were thoroughly research. In all over 150 opportunities were considered. Following research and evaluation a campaign targeting installers and specifiers with an integrated strategy using print, digital and Pay Per Click media was implemented. At launch brand awareness and education of the marketplace were the aims of the campaign, before moving the focus onto direct sales. Brand awareness was achieve by print advertising with digital marketing responsible for lead generation.

The Results

15,000 enquiries and website visitors were recorded greatly surpassing initial targets.

"From planning. implementation to now regular reviews, it is great working with ib3 to develop and maintain such a successful website and online marketing strategy. Their team have done a fantastic job in designing and implementing our marketing vision"
Account Manager, BASF plc