Recipharm invested heavily in technical solutions to comply with Pharmaceutical Serielisation. A worldwide print and digital campaign was required to deliver their message.
Research was undertaken on relevant media opportunities across Scandinavia, Europe and the USA. Identifying the correct target audience was crucial to maximise ROI. Using our experience of the pharmaceutical industry, we planned a 12 month campaign using business magazines, specialist pharma websites and PPC to deliver a focused campaign to generate sales leads and increase awareness of this service. Advertisements, banner ads, remarketing and white papers were used to deliver the message.
Results were staggering. Over 20,000 enquiries and website visits were recorded, providing a truly global interest in their serielisation services.