Case Study: Redland
For the UK’s biggest builders merchant show the stand was to illustrate Redland products and the coming together of Brass Monier and Icopal. The combined heritage of these two groups represents a rich history of products that needed to reinforced as one of the most trusted names in the construction industry.
To make a strong statement, a bold central pillar was designed to highlight how Redland now sits under the BMI banner. A tri design of self-supporting walls illustrated each of the groups. Redland’s products were given a prominent position on the front of the stand facing the main flow of visitors
The stand was one of the main attractions at the Jewson Live show and attracted many merchants interested in the new group. Planning is underway for the next show!