To launch the new Innofix Clip; an attention-grabbing direct mail piece was required. The brief was to highlight the main product benefits and show images of how easy the clip is to fix.
To create maximum impact upon receipt, we created a stand-alone direct mail piece, that did not require an envelope.
The outside was designed to build intrigue. Beginning with the main benefit, the recipient is led through a series of instructional illustrations to a final product reveal and call to action
Over 2000 pieces were delivered to merchants and roofers across the UK. The direct mail piece coincided with a UK wide press campaign and video release to launch this innovative new product.