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Yorkshire Business Alliance

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The Brief

Yorkshire Business Alliance wanted to promote a new group coaching programme online. A tone-perfect LinkedIn campaign needed to reach the right audience - owners of fast-growing businesses in Yorkshire - and encourage them to get in touch.

The Solution

A carefully-phased campaign to build brand awareness and generate leads. ib3 created a new LinkedIn Company Page, a range of engaging posts and precisely-targeted ads to drive website traffic and generate leads.

The Result

A click-through rate 1170% higher than the LinkedIn benchmark, a below-average cost per click, and high-quality leads - all in all the campaign delivered a fantastic ROI for the Yorkshire Business Alliance.

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