Campaigns

Case Study: Why Prysmian?

The Brief

As part of the brand awareness campaign for Prysmian’s range of building cables, developed a new website whyprysmian.co.uk.

PPC KPI’s were to drive a specific number of new visitors to the website, ensure that at least 45% of traffic was from mobile devices, deliver a low bounce rate and not to exceed an agreed CPC.

Working with Ridgemount PR we are asked to develop a highly targeted PPC to run for 9-months.

The Solution

A clear target audience of installation engineers, maintenance electricians and electrical contractors was identified. 

Competitors were thoroughly researched, and websites audited.

Our strategy made full use of the website content. We designed display ads, promoted blog posts and used detailed keyword and audience research to inform campaign structure.

Campaigns were created across the search and display networks, utilising remarketing and targeting options to reach the desired audience.

The Result

We smashed all KPI’s for clicks, CPC and mobile traffic and a lot more.

The “Why Prysmian” campaign scooped the Best Business Communications Campaign at the IBP Communications and PR Awards 2018.

The campaign has also been nominated at the CMA in November 2018
 

IBP